This way some faulty internet lore. The money losses were from a fluke of timing the opening date of operations versus when quarterly finances were reported. Big startup costs meant the first numbers looked silly until they had enough events to get steady profits. They’re doing fine now.
Internet should’ve known better too. It’s hard to lose in Vegas and the investors obviously knew what they were doing. The power costs are shocking for sure though. Yikes!
Advertising? This thing is essentially a theater. Yeah, it can run advertisement but anything with a screen can do that. It’s like saying a movie theatre is for advertising.
It’s a 400 foot tall screen that’s constantly on and in view, even at night, which plays ads like 90% of the time. Calling it “essentially a theatre” is a huge understatement.
But the energy usage is quoted as peak for the entire venue - which is literally a theater / concert hall. It opened with a live U2 performance. The energy usage isn’t just for the displays, it includes all the power for the entire building, the concert speakers, heating/cooling, indoor lighting, any kitchen equipment, etc.
The power of 21000 homes for advertising.
What’s most impressive is that it is even legal.
Or profitable
Is it? Last I‘ve heard it was bleeding money.
Makes sense. Gimmicks are gimmicks.
This way some faulty internet lore. The money losses were from a fluke of timing the opening date of operations versus when quarterly finances were reported. Big startup costs meant the first numbers looked silly until they had enough events to get steady profits. They’re doing fine now.
Internet should’ve known better too. It’s hard to lose in Vegas and the investors obviously knew what they were doing. The power costs are shocking for sure though. Yikes!
Advertising? This thing is essentially a theater. Yeah, it can run advertisement but anything with a screen can do that. It’s like saying a movie theatre is for advertising.
It’s a 400 foot tall screen that’s constantly on and in view, even at night, which plays ads like 90% of the time. Calling it “essentially a theatre” is a huge understatement.
Horrible and should be illegal.
But the energy usage is quoted as peak for the entire venue - which is literally a theater / concert hall. It opened with a live U2 performance. The energy usage isn’t just for the displays, it includes all the power for the entire building, the concert speakers, heating/cooling, indoor lighting, any kitchen equipment, etc.