I think they sell the perception of privacy. They might not sell your data, but they certainly use that data to sell to you. They only care about profits and any privacy that you think you might have is just a byproduct of that greed.
Apple is an optics company and damn good at it too.
Normies will use Apple because they claim to have privacy in their forefront. Nerds like me degoogle and don’t use social media(unless you count this… What is Lemmy?).
It’s easier to go Apple. Difficult to use Android and own your privacy.