I doubt that you’re interested in arguing in good faith, but if by some miracle you do care about having an informed opinion before opening your mouth, how would you respond to things like this?

This essentially killed my (EU-based) startup in the project management and collaborate space. Before MSFT bundled Teams with O365 we were rapidly growing and closing enterprise customers in the automotive, energy and education industries with high retention rates. Right around the time the Teams bundling started our retention dropped, churn went through the roof, growth slowed down, we failed to raise our next round because of it and had to drastically downsize the company, causing even more churn (about 80% net churn in 2 years). This move by the EU is good, but too little too late - 99% of the companies that were hurt by this have already shut down, and the ones still running will take years to recover…

The intent is to allow companies time to implement the change. But if you’ll pardon my cynicism, in practice, what ends up happening is companies just use it as a tactic to delay the implementation and continue recording the revenue.

At the very least they should forfeit the revenue that they earn during the period for this. I’m not sure exactly how the fines work and whether they take this into account, but I doubt Apple is seriously going to use the 12-month period to actually come clean and change their ways. I think they’ll just use it as more time to come up with some new bullshit form of non-compliance.

Excellent news:

At the heart of Monday’s findings are three elements of Apple’s practices, including fees charged to app developers for every purchase made within seven days of linking out to the commercial app.

source

This is, in my opinion, the most egregious non-compliant practice from Apple. They have no reason whatsoever to entitle themselves to purchases made outside their repository just because the software runs on their hardware. It’s also the most asinine set of rules that they established to pretend that they were complying with the DMA.

It’s a bit disappointing that it will take so long before the fines can be enforced, but I really hope that they get the maximum penalty over this because it’s really the most shockingly brazen breach of the DMA’s terms. In fact, I hope that they get imposed the maximum penalty multiple times - the same article I linked mentions that there are two other DMA investigations being launched into Apple, though I don’t know what grounds those other investigations are looking into.

And I really hope Apple gets the message loud and clear: they’re gonna start making less money. And this is a good thing. They don’t deserve it, and they were never entitled to it in the first place. This is what happens when you invent new revenue streams that are criminally worthless.