Not a lot but every wedge is probably worth it

For many of those years it was the only electric pickup truck being advertised. And also, yes people do like the Tesla name. Musk and growing competition has done a ton to tank the reputation lately, but until just a couple years ago Tesla was far and away the best and most advanced electric car, and depending on your criteria the most advanced/best car period. Perception shifts slowly outside of well-informed groups, and the Musk hate is really only affecting well-informed left wing groups right now, so a lot of libertarian Musk fanboys are still fully on the Tesla train