The data has costs associated with it: they’ll want to back it up, they need to migrate it when they change formats, they need to maintain the hardware it resides on.

And, as the article mentions, there are liabilities around law enforcement requests, costs due to data breaches, and regulatory requirements.

Three months is plenty for them to target ads.

The amendment was narrowly passed via a statewide ballot initiative in 2022 despite claims by opponents that it would force wealthy residents and businesses to leave the state.

Props for getting it passed.