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ForgottenFlux@lemmy.world to Technology@lemmy.worldEnglish · 10 months ago

Netflix Starts Booting Subscribers Off Cheapest Basic Ads-Free Plan

www.macrumors.com

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Netflix Starts Booting Subscribers Off Cheapest Basic Ads-Free Plan

www.macrumors.com

ForgottenFlux@lemmy.world to Technology@lemmy.worldEnglish · 10 months ago
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Netflix is proceeding with its plan to discontinue its cheapest ad-free subscription tier, starting with the UK and Canada, with more countries...
  • Kecessa@sh.itjust.works
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    10 months ago

    https://www.reuters.com/technology/netflix-subscriber-growth-focus-gains-password-sharing-crackdown-seen-easing-2024-04-17/

    Subscribers are subscribers are subscribers, the total is up so even if they lost some in the US/European market, the rest of the world makes up for it.

    • reddig33@lemmy.world
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      10 months ago

      Emerging markets pay around $6 a month for Netflix. Basically the “password crackdown” markets are subsidizing the new subscriptions where Netflix is trying to gain a foothold. It’s the typical “get ‘em hooked, then start raising prices.”

      https://www.hollywoodreporter.com/business/business-news/netflix-price-drop-international-password-sharing-1235332333/#!

      • Kecessa@sh.itjust.works
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        10 months ago

        Sure but if subscriptions were stagnating before and they’re increasing more than ever, it ends up compensating for the loss of people who used to pay more.

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