As far I knew it was already a thing, kind of. They know what you search for and route you near those things… and make sure the businesses show up on the map.

Latino? Isn’t he Canadian?

Rebuttals to a few of the cons:

• don’t dress like an ‘annoying dork’- unless that’s your vibe, no need to change anything to ride a bike.
• you don’t ‘have’ to wear a helmet. Though there are some less bulky, big, or wherever this cons comes from. Probably best to wear one.
• no need to go fast and work up a sweat, or e-bike as other have mentioned. There may be financial rebates available. Other commuter tips include: bring extra clothes, and wet wipes to clean up once getting to.
• until a matter transporter comes along, it takes time to go anywhere.
• you get to find new routes. Find new shops, new neighborhoods, new parks. Feel like a part of you community. Not locked in a metal box or tube.
• bone conduction headphones, or other non noise canceling headphones
• there are bikes, racks and bags in any combination that can carry all sorts of groceries.
• no bad weather, only bad gear. I’d say heat of summer is worse than winter.